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Application News Home compostable transparent laminate TIPA (Hod Hasharon, Israel), announced in late October the launch of its first home compostable, highly transparent laminate for food packaging. The new laminate has the same functionality as Tipa’s world- leading T.LAM 607 but is TÜV OK Home Compost certified. The innovation comes as demand for eco-friendly packaging continues to grow among brands and consumers. Tipa has developed T.LAM 608 to respond to this demand with a 2-ply laminate that offers the same good barrier, excellent sealing, superior mechanical properties, and excellent transparency as its other compostable laminate solutions, with the added benefit of being home compostable, giving end-consumers authority over their own waste management. It can be converted into pre-made bags such as stand-up pouches, zipper pouches, open pouches, side gusseted pouches, pillow bags, and bar wrappers. And is available as reels for VFFS and HFFS machinery. Developed to support pioneering food and supplement brands transitioning away from conventional plastic, it is suitable for packing energy bars, dried fruit, nuts, pulses, grains, cereals, granola, spices, dry pasta, ready meals and more. Eli Lancry, VP Technology of Tipa said: “Tipa is constantly innovating and developing new solutions built with the environment and our customers in mind, and T.LAM 608 is one of the most exciting developments I’ve worked on. We’ve created a packaging solution that really does work for both people and planet. It’s home compostable and it performs like conventional plastic, offering consumer convenience alongside reassurance for brands that the quality of their product will be protected.” MT www.tipa-corp.com New packaging for Herbal Essences Eastman (Kingsport, Tennessee, USA) and Procter & Gamble (Cincinnati, Ohio, USA) recently announced that Herbal Essences will be the first P&G brand to use Eastman Renew molecular-recycled plastic in its packaging. Beginning in November, Herbal Essences, one of P&G’s most iconic brands, started introducing five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50 % certified recycled plastic.* In August, P&G and Eastman announced a landmark agreement to collaborate on initiatives that will advance the recycling of more materials, encourage recycling behaviour and prevent plastic from going to waste. The launch of Herbal Essences in packaging from Eastman Renew materials, timed to coincide with America Recycles Day on November 15, is the first concrete step the companies are taking to leverage Eastman’s molecular recycling technologies and advance their shared commitment to the circular economy. Five Herbal Essences bio:renew sulfate-free collections, including the Aloe Vera lineup, started to be upgraded to Eastman Renew materials beginning in early November. These will be followed by two new collections coming to market in January 2022. The new packages will also include standardized How2Recycle ® labels to clarify recycling instructions and encourage recycling behaviour, even in the bathroom. “It’s on all of us to make a difference and create a more sustainable future where plastics are truly recycled, reused and out of nature,” explains Herbal Essences principal scientist Rachel Zipperian. “Making this package change to Eastman Renew materials reduces the brand’s dependence on virgin plastic and helps us bring the world one step closer to making plastic a circular resource. By including the standard How2Recycle label, Herbal Essences is encouraging people to recycle their empty bottles.” Eastman Renew materials are made via Eastman’s molecular recycling technologies using waste plastic that, without this technology, would end up in landfills or incineration. These advanced recycling technologies complement traditional recycling, expanding the types and amounts of plastics that can be recycled. This gives materials an extended useful life and diverts plastic waste from landfills or the environment. “We are excited to see our partnership with Procter & Gamble reach consumers’ hands with the launch of these Herbal Essences packages,” said Chris Layton, Eastman sustainability director for plastics and circular solutions. “We are delivering solutions to the plastic waste problem right now and look forward to the continued collaboration with P&G as a leading partner.” MT *The recycled content is achieved by allocating the recycled waste plastic to Eastman Renew materials using a mass balance process certified by ISCC. www.eastman.com | www.pg.com 16 bioplastics MAGAZINE [06/21] Vol. 16
Biobased packaging for Chanel CHANEL (London, UK) recently announced that the new Les Eaux De Chanel fragrance bottle caps will be made using biobased Sulapac ® material. It all began with a desire. In 2018, Les Eaux De Chanel introduced a new olfactory world to the fragrances of the House: a singular collection, inspired by Mademoiselle Coco Chanel’s favourite places, fuelled by the imaginary, and composed around freshness. Consistently, Les Eaux De Chanel was conceived with sustainability in mind. Its glass perfume bottles are thinner and lighter (compared to other Chanel Eaux de Toilette of the same size), which means a smaller volume of raw materials and optimized transport. Additionally, the corrugated cardboard that is normally hidden was transformed into clean, simple outer packaging whose lack of lamination or glossy coating makes it easier to recycle. Since 2021, all of the 125 ml bottles in the Les Eaux De Chanel collection are topped with a biobased cap, which Chanel has developed in partnership with Sulapac (Helsinki). For two years, Chanel teams worked hand-in-hand with the Finnish start-up to create an unprecedented cap composed of three layers, made out of 91% biobased materials obtained from renewable resources and FSC certified wood chips (by-products of industrial side-streams). In keeping with the rigorous standards of the House of Chanel, every detail was carefully thought out, including the sensory nature of the material, its resistance to fluctuations in temperature, the unique sound the bottle makes when the cap is put on, the grip, and the depth of the satiny matte finish on the iconic double C engraving. It took no fewer than 48 tries to reach the final product. The project is part of a long-term, collaborative approach that puts sustainability at the centre of Chanel research and development. Sulapac was pleased to welcome Chanel, a leading brand representing the most demanding luxury segment, among its early investors in 2018. “Chanel is definitely one of the forerunners in the luxury industry as they want to invest in the latest sustainable material and technology innovations. We have set a very high-quality standard for our sustainable material, with an ambition to replace conventional plastics,” stated Suvi Haimi, CEO and Co-founder of Sulapac, on the announcement in 2018. Now, Haimi says: “This first product launch of our collaboration with Chanel, the biobased Les Eaux De Chanel cap made with Sulapac material, is a remarkable milestone for us. It proves that Sulapac meets the highest quality standards.” AT wwwsulapac.com Application News Sustainable packaging for plant-based milk JOI (Miami, Florida, USA), the rapidly growing clean label food company, is further shaping the alternative plant-based milk category with the announcement of their brand refresh and shift to 100 % sustainable packaging. “JOI was founded to reduce the impact of our milk consumption on the environment by finding a more sustainable solution to enjoy plant-based milk while significantly improving taste and elevating nutrition,” shared Co-Founder Tony Jimenez. “We are excited to transition to fully sustainable materials to further push our company to be the most sustainable plant-based milk company in the World.” By creating plant milk concentrates, JOI can offer a dramatically longer shelf life than their competitors and exponentially reduce the need to ship heavy water weight across the country, thereby reducing food waste from spoilage and cutting down on carbon emissions. The transition of all JOI product packaging to 100 % recyclable glass jars and fully compostable pouches is a major step for the company as it works towards a zero waste carbon footprint. The compostable pouches for the JOI Oat Milk Powder are made of wood pulp (paper and cellulose), as Tony Jimenez, Co-founder & Chief Evangelist of JOI told bioplastics MAGAZINE. The packaging film is FDA approved for use in direct food contact and is guaranteed to be free from the 10 priority allergens as described by Health Canada, as well as the FDA’s list of 8 major food allergens. It is the first-ever dairy alternative packaging that will completely biodegrade in home and community composting, where accepted. One glass jar of JOI Plant Milk Concentrate makes up to seven quarts of plant-based milk, while the compostable pouch makes a gallon of plant-based milk, significantly reducing the amount of packaging that regular milk cartons would require for the same amount. MT www.addjoi.com bioplastics MAGAZINE [06/21] Vol. 16 17
