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Issue 05/2017

  • Text
  • Bioplastics
  • Plastics
  • Products
  • Materials
  • Biobased
  • Biodegradable
  • Packaging
  • Industrial
  • European
  • Sustainable
bioplasticsMAGAZINE_1705

Beauty & Healthcare The

Beauty & Healthcare The power of packaging – sharpen your USP In comparison to previous years, the ecological and environmental awareness of consumers has increased which makes them think even more carefully before they decide to buy a product. Ingredients, sustainability, waste reduction and separation are considered more often. Consumers are looking at the composition and prefer e.g. shampoos without silicone or skin care products without mineral oils or micro plastics. Natural cosmetics are a life style statement and express the customer´s personality and individuality. Packaging made from renewable resources not only help to implement a holistic sustainable approach, which distinguishes respective brands from cosmetics wrapped in traditional plastics, but also increase the perception of value. Traditionally, a huge range of polymers are used for cosmetic packaging. Bottles are mainly made from HDPE, sometimes from PP while high transparent materials such as Polyesters or Polyamides are suitable for jars. As the packaging is the figurehead of each brand and product, surface finishing, haptics and visual appearance are key factors aside from mechanical or barrier properties. In some cosmetic packaging, several different plastics are combined in order to meet respective requirements. In terms of cosmetic bottles for instance, PE is used for the hollow part, PP for the cap and even the label is made from a different material or material combination. In order to increase the recyclability of such a product while being in accordance with a circular economy, more mono materials should be used. The product solution of Speick´s Natural Cosmetics (Leinfelden-Echterdingen, Germany) follows this logic trend in a smart way by using Green PE for all three parts of the packaging and therefore enables ease of recycling. Of course, raw material costs can be higher compared to existing fossil based polymers being used. But, is a cheap price really a unique selling proposition (USP)? Usually such products are easily replaced by a competitor who is able to produce at an even lower cost. To stay ahead of competition respective marketing and sales strategies are needed which are increasingly more independent from the price driven argumentations. A USP needs to be evaluated and communicated clearly to end consumers. In order to help consumers identify truly sustainable products and avoid greenwashing it is possible to verify and confirm the bio-based content of packaging by external institutions. The packaging is then clearly labelled with appropriate certificates or seals. A clear and logical message with high transparency for the end user is the key for success. This message can be clearly communicated with biopolymers. Speick Natural Cosmetics recently chose Braskem´s I´m green PE for their packaging: “Environmental and social criteria play a key role in the selection of our raw materials and packaging. Our products shall be thoroughly sustainable. It is not easy to substitute plastic wrapping but we were consequently looking for a possibility to act more environmental friendly in this case. This is why we are using bottles made of sugar cane based bioplastics for our Speick Organic 3.0 product range and we are very pleased with it. The numerous awards for our product confirm that we are on the right track.” says Anke Boy, responsible for Marketing and Product Management of Speick Natural Cosmetics. As a distribution partner for Braskem S.A. FKuR (Willich, Germany) is able to offer their „I´m green“polyethylene. Its properties are identical to conventional PE which makes The packaging delivers what your products promise: Cosmetic jars made from Biograde offer a high quality, pleasant feel and complement the message of a sustainable cosmetic brand in a natural way. 32 bioplastics MAGAZINE [05/17] Vol. 12

Beauty & Healthcare By: Patrick Zimmermann, Director Marketing & Sales Annette Schuster, Marketing & Communications Manager FKuR Kunststoff Willich, Germany it very easy for packaging manufacturers to shift from conventional to bio-based PE because it is not necessary to change any tool or machine settings. The same also applies for recycling. Green PE can be recycled with regular PE without affecting the recycling chain. The broad portfolio of FKuR offers solutions for bottles, tubes, films and jars that can be produced using either renewable or biodegradable plastics. Biobased and biodegradable materials such as Bio-Flex ® and Biograde ® are very versatile in their technical performance and processing methods. Such materials are suitable for cast film extrusion with subsequent thermoforming and injection moulding applications. Because of their different haptics, end consumers will immediately notice the difference compared to existing oil based materials. Additionally Green PE, Terralene PP (a partly bio-based PP blend) or Terraprene (a bio-based TPE) can replace their existing oil based counterparts easily. Speick Natural Cosmetics won several international awards for their integrally sustainable concept including products and packaging, amongst others, Vivaness Best New Product 2017, Green Product Award 2017 and Sustainable Beauty Award 2016 (Foto: SPEICK Naturkosmetik) www.speick.de | www.fkur.com bioplastics MAGAZINE [05/17] Vol. 12 33

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