Toy-News daily updated News at www.bioplasticsmagazine.com Barbies made from ocean-bound plastics Mattel (El Segundo, CA, USA) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic. The collection includes three dolls whose bodies are made from 90 % recycled ocean-bound plastic parts and an accompanying Beach Shack playset and accessories, made from over 90 % recycled plastic. Mattel’s high manufacturing standards ensure that this line delivers the same quality of play that parents have come to expect from Barbie. “This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and CEO, Mattel. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.” This is also shown by Barbie’s Forest Stewardship Council (FSC) Goal, aiming to achieve 95 % recycled or FSC-certified paper and wood fibre materials used in packaging by the end of 2021. Another step is in educating kids through an episode on Barbie’s popular YouTube vlogger series with the episode Barbie Shares How We Can All Protect the Planet, which teaches young fans about the importance of taking care of our planet and everyday habit changes they can make to create an impact. Additionally, Barbie’s new The Future of Pink is Green brand campaign will leverage the brand’s iconic association of pink – alongside the iconic association of green with protecting the planet – to communicate Mattel’s next step toward a greener future. Barbie is further teaming up with 4ocean, to launch a limited-edition 4ocean x Barbie bracelet in signature pink made with post-consumer recycled materials and handassembled by artisans in Bali. For every bracelet sold, 4ocean will pull one pound of trash from oceans, rivers, and coastlines and contribute educational materials to inspire and empower the next generation. The Barbie program is one of many launches supporting Mattel’s corporate goal to use 100 % recycled, recyclable, or biobased plastic materials in all products and packaging by 2030 (See bM 01/20, 03/21), Barbie is also part of the Mattel PlayBack program. AT www.Barbie.com/ EnvironmentalImpact 7-8 Speaker at Sep 2021 Mattel PlayBack for more circular toys Another recent program of Mattel (El Segundo, CA, USA) to reach their sustainability goals is recently announced Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for future Mattel products. “Mattel toys are made to last and be passed on from generation to generation,” said Richard Dickson, President and CEO, Mattel. “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.” To participate in the Mattel PlayBack program, consumers can visit Mattel.com/PlayBack, print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel. The toys collected will be sorted and separated by material type and responsibly processed and recycled. For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials or convert them from waste to energy. At launch, the program will accept Barbie ® , Matchbox ®, and MEGA ® toys for recycling with other brands to be added in the future. “At Mattel, we are committed to managing the environmental impact of our products,” added Pamela Gill-Alabaster, Global Head of Sustainability, Mattel. “The Mattel PlayBack program helps parents and caregivers ensure that materials stay in play, and out of landfills, with the aim to repurpose these materials as recycled content in new toys. It is one important step we’re taking to address the growing global waste challenge.” Mattel PlayBack will initially be available in the United States and Canada. The program will extend to France, Germany, and the United Kingdom through third-party recycling partners. AT www.Mattel.com/PlayBack 8 bioplastics MAGAZINE [04/21] Vol. 16
2020 / 21 The Bioplastics Award will be presented during the 15th European Bioplastics Conference Nov 30 - Dec 01, 2021, Berlin, Germany PRESENTS THE FIFTEENTH ANNUAL GLOBAL AWARD FOR DEVELOPERS, MANUFACTURERS, AND USERS OF BIOBASED AND/OR BIODEGRADABLE PLASTICS. Call for proposals Enter your own product, service, or development, or nominate your favourite example from another organisation Please let us know until August 31 st 1. What the product, service, or development is and does 2. Why you think this product, service, or development should win an award 3. What your (or the proposed) company or organisation does Your entry should not exceed 500 words (approx. 1 page) and may also be supported with photographs, samples, marketing brochures, and/or technical documentation (cannot be sent back). The 5 nominees must be prepared to provide a 30 second videoclip and come to Berlin on Nov. 30 More details and an entry form can be downloaded from www.bioplasticsmagazine.de/award supported by bioplastics MAGAZINE [04/21] Vol. 16 9
