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Issue 04/2017

  • Text
  • Bioplastics
  • Biobased
  • Plastics
  • Products
  • Materials
  • Carbon
  • Content
  • Packaging
  • Biodegradable
  • Germany
bioplasticsMAGAZINE_1704

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GET THE APP NOW download free of charge* Via the new App you read bioplastics MAGAZINE sooner on your mobile device Not only on a tablet, but also on your smartphone you can easily read bioplastics MAGAZINE Be informed quicker: read bioplastics MAGAZINE a week before the print edition is mailed More features: find links to additional material like PDFs, videoclips, photos etc. Easy navigation: digital version, optimized for tablets and smartphones Includes a Twitter Feed about our daily online news * Contents may become restricted to subscribers or subject to additonal fees at a later stage. 30 bioplastics MAGAZINE [03/17] Vol. 12

Report Bioplastics Survey By: Michael Thielen and Samuel Brangenberg In this edition of our series “special focus on certain geographical areas” we have a closer look to Scandinavia. The little non-representative survey in this article shall again help to get an idea about the general perception of bioplastics in these countries. Of course, as Scandinavia comprises the three countries Denmark, Sweden and Norway we certainly couldn’t visit all three countries. But during a weekend trip to Denmark’s capital Copenhagen we were lucky to find citizens of all three countries shopping and willing to respond to our questions. Before we present our evaluation, we’d like to give a few facts about Scandinavia and the Scandinavians. The people in these countries are quite environmentally conscious. The number of electric cars per capita is significantly higher in each of the countries than in Germany, for example. Copenhagen is one of the best examples for a successful use of waste-to-energy for district heating of the capital. Sustainable forestry in Norway and Sweden are exemplary. Knowing all this we were not really surprised to find disposable toothbrush cups made of PLA in our hotel rooms. And eating lunch in a fancy street-food area on Papirøen (Paper Island) we also found disposable beer cups of PLA, and all plates and trays made of paper. Basis for a closed loop organic The first interviewed young woman knew perfectly well about bioplastics recycling concept? Unfortunately, we had no chance to find out. And when we finally started or survey we were no longer surprised that the very first young woman (photo) we asked knew and could explain perfectly well what bioplastics and what their benefits are. The results: Of those we interviewed, 54 % were male and 46 % were female. About 46 % were aged between 20 and 40, while 54 % were between the ages of 40 and 60. Around 22.7% of all interviewed people knew about bioplastics. And quite similar to our past surveys, after a brief explanation about the features and benefits, all expressed the opinion that bioplastics were beneficial for the environment and for the climate. Asked whether they would buy products made of bioplastics, if they should happen to see them on display at the store, all confirmed that they would. And without exception all said that they would be willing to pay (at least a little) more for such products. And they all sounded credible. Some added comments such as: “We buy organic food like fruit and vegetables and pay more. So of course, we also would pay more for sustainable plastics.” In sum, not many consumers know about or are aware of bioplastics and their potential. However, the results of this survey again reveal that given the knowledge and the chance, consumers would opt for products using bioplastics and even be willing to pay a small premium. This indicates an obvious need for comprehensive end consumer education. Consumer behaviour can make a significant impact on the ways products affect the environment. Educating consumers about bioplastics offers a huge opportunity to promote these materials and to effect positive changes in the shopping choices people make. female 20-40 years 40-60 years Do you know what bioplastics are? Would you buy? Would you pay more? male YES 22.7% NO 77.3% YES 100% NO 0% YES 100% NO 0% 54% 54% 41,2% 46% 46% 60% 58.8% 40% 60% 40% 41.2% 58.8% 54% 46% 54% 46% bioplastics MAGAZINE [04/17] Vol. 12 31

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