Blow moulding consumers
Blow moulding consumers will be looking for innovative, highly sustainable packaging solutions in the future (fig. 3). Fig. 4: Technical and biological cycles - C2C (Source: EPEA GmbH 2008) Biological nutrients Plants Technical nutrients Return, disassembly Production Biological degradation Biological cycle for products for consumption Production Use Technical cycle for products for service Use Product Product The coming years will bring various technical challenges, including further development of the impulse drying technology that will be key to creating a cost-efficient wood-fiber mould. And needless to say, the end-product must meet requirements for classification as a food contact material, passing testing of organoleptic properties, and must live up to Carlsberg’s own high quality standards. After use, the green fiber bottle should of course be collected, so that the materials can be either re-used, or what’s coming to be called upcycled. Up-cycling means converting a used material into a product of the same or higher value – for instance using recycled aluminium to create a new can or, in the case of biobased products, ensuring that they can reenter the biological cycle without any negative environmental impact (fig. 4). Even though the green fiber bottle will be biodegradable, Carlsberg would still want consumers to hand in the used bottles at the right collection point, or sorting bin, to avoid this great innovation becoming branded waste. So how does the future look? One of the learnings from the work with the Carlsberg Circular Community is that the scale and scope of what can be achieved in partnership with others goes way beyond what one company could do alone. When Carlsberg was founded back in 1847 in Copenhagen, Denmark, J. C. Jacobsen defined the company’s mission as a constant struggle for perfection in the art of beer-making. That goal has served and continues to serve Carlsberg well. But they also recognise that in order to thrive and flourish in the future, companies need to understand and develop sustainable solutions now. The Circular Economy offers opportunities to redesign the way we consume and live, and, through the Carlsberg Circular Community, Carlsberg is committed to playing a part in that (r)evolution. A revolution that will bring you beer in wood-fiber bottles, and other exciting innovations. http://www.carlsberggroup.com 26 bioplastics MAGAZINE [04/15] Vol. 10
P R E S E N T S 2015 T H E T E N T H A N N U A L G L O B A L A W A R D F O R D E V E L O P E R S , M A N U F A C T U R E R S A N D U S E R S O F B I O B A S E D P L A S T I C S . Call for proposals Enter your own product, service or development, or nominate your favourite example from another organisation Please let us know until August 31 st 1. What the product, service or development is and does 2. Why you think this product, service or development should win an award 3. What your (or the proposed) company or organisation does Your entry should not exceed 500 words (approx. 1 page) and may also be supported with photographs, samples, marketing brochures and/or technical documentation (cannot be sent back). The 5 nominees must be prepared to provide a 30 second videoclip More details and an entry form can be downloaded from www.bioplasticsmagazine.de/award The Bioplastics Award will be presented during the 10 th European Bioplastics Conference November 5-6 2015, Berlin, Germany supported by Sponsors welcome, please contact mt@bioplasticsmagazine.com
