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Application News Stand

Application News Stand up pouches for easter eggs Innovia Films’ renewable, compostable cellulose-based material, NatureFlex, won Ganong Bros Limited’s (New Brunswick, Canada) approval, to pack its range of Easter confectionery in stand up pouches. Bruce Rafuse, Vice President of Marketing at Ganong explained “We had two primary objectives in selecting the package: first and foremost was to improve sales and distribution and second to differentiate us from the competition. We considered several alternatives, but based upon feedback from consumers and retailers decided upon NatureFlex due to it being compostable and the distinct competitive advantage this gives us. Our ultimate goal is to move all our products into compostable pouches.” The stand up pouch pack is converted by Canadian based - Genpak - using compostable NatureFlex NKR laminated to a biopolymer sealant layer. “NatureFlex provides excellent barriers to oxygen and moisture, which ensure the product maintains its quality. The film also printed and performed well on our machines,” said Bill Reilly, Development Manager, Genpak. The range of Ganong’s Easter confectionery which is packed in the NatureFlex stand up pouches includes: Chocolate Covered Cherry Eggs, Easter Eggs, Chocolate Covered Marshmallow Eggs and Easter Animal Jellies. These products will be available nationally in Canada in the run up to Easter. Happy Candy Handy Candy LLC (Birmingham Alabama, USA) has developed a versatile and frankly fun new fresh food package made from plant based Ingeo (PLA) biopolymer. The ‘Handy Candy’ package was a finalist at the 2011 Produce Marketing Association Fresh Summit for innovative packaging, and Flavor Pic Tomato Co. was the first licensee to distribute. The unique package manufactured by Fabri-Kal (headquartered in Kalamazoo, Michigan USA) consists of their Greenware ® 7 oz. cup and matching dome lid with hole for easy on-the-go snacking, and lends itself to a variety of uses for grape tomatoes – individual servings, pre-packed salads, and grab-and-go snacks. The Happy Candy package is child friendly and features a re-sealable label. The innovative graphics are friendly and eyecatching making the new package a delight any way one looks at it. The pack design has already the caught the eye of the industry and won a PAC (The Packaging Association) Silver Award for ‘Branded Package Made in Canada’. NatureFlex was an obvious solution for use in this application as the film begins life as a natural product – wood - and breaks down at the end of its lifecycle in a home compost bin (or industrial compost environment) within a matter of weeks. The stand up pouches for Ganong’s Easter confectionery range are made using Innovia Films’ compostable NatureFlex material. 26 bioplastics MAGAZINE [02/12] Vol. 7

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