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Beauty & Healthcare

Beauty & Healthcare Cosmetic Packaging from Italy by Marie-Laure Viellard LEOPLAST Arignano, Italy Leoplast Srl. is a plastics converter and packaging producer from Arignano in the North-Italian Piedmont area, a rather agricultural region. For more than 30 years Leoplast has been active in the field of injection moulding for the cosmetics sector, using mainly SAN, ABS, and PMMA. In 2004 the company decided to enter the world of bioplastics processing. At a time of economic difficulties for agriculture, biobased plastics offered opportunities in new markets. Agricultural surpluses could be sent to processing plants where agricultural waste could be turned into raw materials to replace those currently in use, such as oil. The industrial use of annually renewable resources which use photosynthesis, thus taking CO 2 out of the atmosphere, means that resources could be used locally and CO 2 can also be further reduced, creating new regional markets. * Note: Leoplast produces only the packaging. The packaged products shown on the photographs are for illustration purposes only World demand for sustainable packaging is widely projected to continue increasing. This demand is driven by single-use packaging that creates global problems for the environment. From plastic bags blowing in the wind to the huge floating garbage patches in the oceans, packaging awareness is growing everywhere. Switching to sustainable production processes means that sustainability in the packaging industry remains a formidable strategic challenge. The challenge to reduce greenhouse gas emissions and the dependency on oil is driving its search for alternatives. 12 bioplastics MAGAZINE [03/11] Vol. 6

The cosmetics industry, and Leoplast in particular, is sending out a clear signal that it is prepared to use innovative packaging concepts that restrict the use of fossil resources and reduce greenhouse gas emissions. Packaging plays a significant role in carbon balance and environmental labelling, so more and more businesses are now looking for new packaging solutions. Leoplast has been a pioneer in the industrialization of bioplastics packaging, and began with the world’s first PLA lipstick in 2007. Eventually they became a specialists in bioplastics expertise for decorative cosmetics cases, and so Leoplast completed their portfolio with compact cases for pressed powder, blusher, compact foundation, bronzer, eyeshadow, a jar with sifter for free powders or with a lid for cream, mascara cap and stem… Under its special VegetalPlastic ® label Leoplast gathered all the bioplastics raw materials that can be used in the cosmetics sector which, like the food sector, has to comply with very strict quality standards. Leoplast processes 100% of its production in Europe and includes renewable energy in its industrial process. One of the most famous clients, L’Oréal, gave its technical approval of cellulose based cases. The ECOCERT GREENLIFE organization has approved VegetalPlastic cases for packaging natural and organic products. This quality agreement is meeting consumer demand and responds to the standards of rigorous quality for luxury brands. Earlier this year Leoplast presented a new type of packaging that combines bioplastics and cardboard, illustrating sustainability better than with its standard bioplastics range that looks like more standard plastics. Cardboard packaging is a powerful message that brand owners can make about their products. Almost everybody instantly recognizes paper and plant fibres as being biodegradable and sustainable. Nothing extra needs to be said: the package speaks for itself. Raw materials for the new ‘compostable make up*’line are cardboard bases and caps and a 100% vegetal plastics twisting mechanism (these can be made from NatureWorke Ingeo PLA or cellulose based Biograde ® from FKUR). This is a unique combination for a zero waste solution, using raw materials made from vegetal and renewable origins. In addition, the cardboard components are lightweight and a large print area is available in 4 colours. Leoplast’s message is that bioplastics and bio-based composite materials are not a cure-all but they are a step in the right direction in terms of reducing our reliance on fossil resources. If in the short-to-medium term it does become possible to convert residual materials and organic waste then there will be unlimited possibilities for using the resultant new materials. bioplastics MAGAZINE [03/11] Vol. 6 13

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