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bioplasticsMAGAZINE_0902

Application News

Application News Twinings Teabags Wrapped in Compsostable Film Founded in 1706, Twinings FROM LONDON, UK, offer high quality teas which are enjoyed today in more than 100 countries around the globe. Recently Twinings chose Innovia Films’ sustainable and compostable packaging film, NatureFlex to wrap one of its major tea products, Everyday. The shift to metallised NatureFlex NM meets one of Twinings’ aims to use more sustainable packaging materials, enabling consumers to cut waste. “As a company we are always looking at ways to lessen our impact on the environment. By using NatureFlex film as the inner wrap in this pack, it not only protects the teabags, but also makes it easier for our customers to reduce their waste through home composting,” said David Parkes, Twinings. NatureFlex offers advantages for packing and converting such as inherent deadfold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas and a wide heat-seal range. “Having a great deal of experience in working with NatureFlex over a number of years and being aware of its green credentials, coupled with excellent machinability and ease of printing, we were delighted to support Twinings’ move to adopt such sustainable packaging. NatureFlex is extremely well suited to automated production like flow wrapping and is also a very easy film to print and convert,” said Alan Campbell, ASP Packaging Ltd. “There is a perception in the marketplace that biomaterials simply cannot deliver the barrier properties required for dried goods,” said Andy Sweetman, Innovia Films’ Global Marketing Manager - Sustainable Technologies. “But technology is constantly moving on and Twinings use of NatureFlex NM shows that an increasing number of dried goods applications can be successfully delivered by NatureFlex films, without compromising on compostability and renewability characteristics.” www. twinings.co.uk www.innoviafilms.com Lush Easter Eggs Wrapped in Cellulose Film Innovia Films’ biodegradable and compostable packaging film, NatureFlex has been chosen by the ethical handmade cosmetics company, Lush to wrap its range of ‘Happy Easter’ gift eggs. The hollow eggs, available in two varieties (Pink – Candy Fluff Egg and Yellow – Honey Bee Egg) are made from bath ballistic mix and contain two Lush products inside. When the inner products have been used, customers can simply break off pieces of the outer shell and throw them into the bathtub for an indulgent fragrant soak. The gift eggs are wrapped in transparent NatureFlex NE30 film, which has been converted into sheets by Innovation Packaging Solutions Ltd. “Using NatureFlex is yet another way Lush has been able to make its packaging more sustainable while still offering sumptuous gift ideas including this alternative to the traditional chocolate Easter egg,” said Ruth Andrade, Environmental Officer, Lush. NatureFlex was an obvious solution for the packaging as the film begins life as a natural product – wood - and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks. It also offers advantages for packing and converting such as inherent deadfold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas and a wide heat-seal range. “Lush prides itself on using the minimum amount of packaging possible. Where they do need it, we are delighted that NatureFlex fits their key sustainability requirements; biodegradable, compostable and from readily renewable resources. NatureFlex offers ethical manufacturers such as Lush, the ability to align their packaging message with the spirit of their product marketing,” said Andy Sweetman, Global Marketing Manager – Sustainable Technologies. www.lush.co.uk wwwinnoviafilms.com 24 bioplastics MAGAZINE [02/09] Vol. 4

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