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bioplasticsMAGAZINE_0902

Beauty & Healthcare It

Beauty & Healthcare It Started With the World’s First PLA Lipstick The PlantLove story began in 2007 when Cargo Cosmetics from Toronto, Canada launched their legendary line of PlantLove lipsticks. The first-ever compostable lipstick case made entirely from Nature- Works’ Ingeo (PLA), PlantLove kicked off a new wave of environmentally friendly beauty packaging. These include cases for lipstick, eyeshadow, blush, pressed and loose powder and illuminator (blush, bronzer and highlighter all in one). In 2008, Cargo rounded out the line with a full collection of eco-conscious 100% Natural color products. “We wanted to create a line of high-performance, professionalgrade makeup while still keeping the environment top of mind,“ said Hana Zalzal, founder of Cargo Cosmetics. “Women shouldn‘t have to compromise. They can have beautiful makeup and still be environmentally conscious at the same time“. Cargo worked relentlessly to develop products that met the rigorous standards demanded by ECOCERT, an international certification that guarantees products are eco-friendly through all aspects of product and production, dramatically reducing its environmental footprint. Before applying PLA Cargo used traditional plastics. But then they started to look for an alternative material that was better for the environment. “Cargo is always looking to make beauty products that are ‘smarter, better, easier’ and ‘environmentally friendly‘ is very important for our customers and for us,” says Jaye Campbell at Cargo, “so we started doing some research. Our research team here in Canada worked closely together with a Canadian university to do testing on materials.” Cargo chose Ingeo for their products, because this PLA offers durability and stiffness, is easy to process and allows to produce the shapes they need. Ingeo is a naturebased innovation, requires less fossil fuel to create and its production emits fewer greenhouse gases. So there were no compromises to using Ingeo, as Jaye put it. Resin cost were not so much an issue for Cargo, as the prices were comparable to the materials they used before and Jaye believes Ingeo will eventually be more economical as prices of oil will rise again and the PLA prices remain consistent. Cargo’s PlantLove products are available in many countries at Sephora stores, including Europe. PlantLove boxes are made from 100% post-consumer waste paperboard and the mill supplying this paperboard manufactures it under carbon-neutral conditions using 100% renewable energy. There are ten lipsticks which were designed by celebrities such as Lindsay Lohan and two dollars from the sale of every lipstick shade is donated by Cargo to St. Jude Children‘s Research Hospital in USA. And finally, Cargo is proud to announce that all their cosmetics are only manufactured in countries with solid environmental and labor records. http://cargoplantlove.com www.ecocert.com www.natureworksllc.com 16 bioplastics MAGAZINE [02/09] Vol. 4

Beauty & Healthcare ‘Vegetal Plastic’ Cosmetics Packaging Range Made From PLA Italian packaging manufacturer Leoplast from Arignano was one of the first groups to introduce cosmetics packaging made entirely from NatureWorks’ Ingeo (PLA). They started in 2004 with testing and industrialising bioplastics. This was based on an intuition by Leoplast’s general manager Mr. Graziano Reggiani, who knew about environmental problems and wanted to play his part in helping solve them. Cristina Maggi, Marketing Manager of Leoplast told bioplastics MAGAZINE: “Before even being asked by the cosmetics industry, Leoplast started to develop their PLA packaging applications,” The first application that was developed was a complex 4-part lipstick housing, a specialty of Leoplast. The material used and tested for the lipstick housings was Ingeo. “Leoplast came and asked us to develop a special grade of Ingeo with a lower viscosity,” says Stefano Cavallo, Marketing Manager Europe at NatureWorks. „We followed their suggestions and now supply an easy-flowing PLA grade for this application.” Then, after Leoplast published some of their development results in a cosmetics packaging magazine, the Italian company was approached by a North American manufacturer of cosmetic products. This contact eventually led to the world’s first lipstick housing made from a plastic material 100% from renewable resources. Today Leoplast’s so-called ‘Vegetal Plastics’ product line comprises jars for cream, lipstick housings and compacts for powder, eye shadow or blusher. The compacts, marketed under the brand name ‘bio-stone’ are part of Leoplast’s initiative to develop environmentally-friendly packaging, including the use of natural masterbatches derived from vegetable-based colorants such as chlorophyll green, indigo blue, curcuma red or riboflavin yellow, and mineral sources such as mica pearlised white, as Stefano Cavallo explained. Among the customers that have chosen Leoplast’s eco-friendly products are, for example, a number of French companies: Laboratoires Phyt‘s offer a pearlised brown case for a complete Ecocert lipstick range. From Laboratiores Cosmediet a ‘Bio Formule’ grass green and white case for an Ecocert lip balm is now available. A pearlised white case for an Ecocert lipstick is marketed under the brand name ‘Cybelle par Nature’ by Laboratoires Science et Nature. Laboratoires Aromastrati and Le Secret Naturel offer lip balm cases too. From Italy comes an emerald green case for a lip balm (Ciccarelli) and from Intercos a white case with changing blue pearlescent effects for a complete line of lip balms Last year Leoplast inaugurated 500 m² of factory area dedicated to the production of bioplastics packaging. The production of such packaging will exceed 12 million pieces per year (6 million for lipstick housings, 2 million for jars and 2 million for each ‘bio-stone’). In addition to these products Leoplast has announced plans to include bottles and closures made of bioplastics into their portfolio. www.leoplastgroup.com www.natureworksllc.com www.ecocert.com bioplastics MAGAZINE [02/09] Vol. 4 17

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